Innovation has been central to this approach; the launch of Apple’s new ipad is a good example of how a company will try to jumpstart sales in a down economy. Other more traditional interventions include bundling new products, offering incentive deals, lowering prices, tacking on added features and bonus, etc. These solutions...
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Free Samples
A Consumer Advocate’s Advice to Corporate America
The year of Product Recalls
Although Toyota car recalls has been the biggie, in terms of news and big events, there are a number of product recalls that happen every month. Many of them pass under the radar, unless the news media pick up on it.
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